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Welcome to Transformation Academy!

We’ve served over 700,000 students from 200 countries & territories. We look forward to transforming with you!

We want to see you THRIVE and fulfill your purpose as a life coach!
So, we are offering:

80% OFF

 for a limited time!

Any of This Sound Familiar?

  • You are on a journey of personal development and you want to fulfill your life’s purpose, live your passion and reach your potential!
  • You want to use what you learn to make a difference in people’s lives and you want to become a life coach but DON’T KNOW WHERE TO BEGIN or what you really need.
  • You want to improve your coaching skills, confidence and credibility but TRAINING is normally EXPENSIVE and it takes too long.
  • You’re tired of playing small and want to create a thriving life coaching business but you don’t know how to MAKE MORE MONEY without feeling like a slave to your business.
  • You’re a therapist, speaker or other professional who wants to ADD LIFE COACHING TO YOUR SERVICES and need a crash course to get you up and running quickly.

If any of this resonates with you we’ve got GREAT news for you…

You are SO in the right place!

What if we told you that you could enroll in a coach training program that provides done-for-you life coaching packages that include EVERYTHING you need to start coaching right away?

Finally! A life coach training program that is as fun, time-sensitive, and unique as you are! (And affordable, too!)

What if you could have:

  • Proven, step-by-step life coaching packages that you can use with your clients and already know exactly what to do and say during each session to help your clients achieve specific results and reach their goals.
  • Short-cuts to knowledge of industry best practices, methodologies, and techniques that would take you months or even years of research and study and learn. (We’ve done the work, now you can benefit from it!)
  • Done-for-you forms, templates, questionnaires, agreements to give your business a jump start and save you time.
  • PLUS get certified as a coach in 3 high-demand coaching niches (happiness, life purpose, and success), as well as receive the Master Coach Certification.
  • AND identify your tribe of ideal clients who you will love to work with and who pay you well!

Well, you can!

Our Master Life Coach Certification (and niche certifications) offer you all of this and MORE!

And the best part is that you get access to EVERYTHING we have developed and created over a decade of learning, coaching and teaching. WE GIVE YOU EVERYTHING—the whole she-bang. Our blood, sweat and tears, our trials and errors, the money we put into training and development, the conferences and workshops we’ve attended, and even degrees in education and psychology—you benefit from ALL OF IT!

Jade D. James Robalo

From Zero to Hero Life Coaching guide. Very comprehensive, delivered in a fun modality. Dwells into the establishing of a niche, doing market research, defining one’s price, and different modalities of coaching. Deeply insightful and the materials are delivered in an easy-to-follow, clear, and concise modality that I could follow even when commuting or doing my work at my day job. Anyone willing to take on the amazing adventure of personal transformation, or anyone wanting to coach others through the clarity of their own experience should take a listen to what Joeel and Natalie have to say.

Nada Adams

These instructors are professional and very knowledgeable. I’m an advanced coach with over 14 years experience. I found this training very current and relevant for anyone wanting to become a coach. The tools provided are great and very useful to share with clients. This course was filled with tons of relevant content given by 2 heart-centered teachers. Every aspect of running a coaching business was thought of and they provided necessary tools to help you get started like a professional.

The Master program includes the foundational Professional Life Coach Certification and 3 niche coaching certifications (normally $197 each).

Professional Life Coach

Establish a strong foundation as life coach by learning industry best practices, powerful communication techniques, and proven coaching processes and methodologies. Receive done-for-you templates and questionnaires and strategies for launching your coaching business. 

Learn More

Life Purpose Coach

Help your clients live passionate and meaningful lives and discover their greater life purpose! Help them: capitalize on their talents and skills, find meaning in past experiences, understand their personality, empower their beliefs, choose a career or path they love. 

Learn More

Happiness Coach

Help your clients find happiness in everyday life, no matter what obstacles they may be facing. Work with clients to peel off the layers of limiting beliefs, negative patterns, and old programming empowering them to unleash their happiness from within!

Learn More

Goal Success Coach

All success depends on achieving meaningful goals by having a solid short and long term plan. Discover the 4-Steps to Goal Success:
1) Know what you really want
2) Believe you can achieve it
3) Create a concrete plan for success
4) Stay committed and motivated.

Learn More

This course is accredited by internationally recognized Continuing Professional Development Standards Agency (Provider No: 50134)

The total cost you’ll pay is only


(That's 80% off! Regularly $497. One-time fee.)

Being a Well-Rounded Coach

Why the master program is designed the way it is…

As we already pointed out, the Master Life Coach Certification included 4 coach certifications. But you might be wondering, “why?” As you can see below, the variety of tools and perspectives deliberately offered in the program ensure you become a confident, prepared, effective, well-rounded as a coach.


IN THIS SELF-PACED VIRTUAL TRAINING PROGRAM we will personally walk you through everything you need to know and do in order to jump start your life coaching business!

  • Yes—that’s right—the courses are user-friendly and SELF-PACED, meaning you can complete them as fast or as slow as you want from the comfort of your own home (or Starbucks, or a neighbor’s house) and even in your pajamas!
  • Our programs are video-based and available 24 hours a day FOR LIFE, so you can access them any time from any device.
  • Downloadable workbook materials are included that you can print out in order to complete the activities (which are the best part of the program). You also get to USE THESE MATERIALS with your clients, as your own! Plus, professionally printed workbooks are available, too. 
  • The material is engaging and fun because we’re silly and like to have a good time! But, the videos can also be sped up if you want to take it all in and only have a short time to do it.
  • You get to join a community of like-minded coaching students to network and get feedback.
  • You will receive an official certification for each of the individual niche coaching certifications PLUS the Master Coach certification when you’ve completed all 4 courses. You’ll also receive the official logos for each, which you can use in your marketing material however you wish.
  • You also receive a FREE listing in our coach directory!
  • Oh, and the fact that you’ll benefit from Transformation Academy's strong reputation in the coaching and personal development field, our psychology-based curriculums, and the proven, effective methodologies and techniques you’ll learn (which are the EXACT methods we’ve used for years)!

We’re sure you can already see the TREMENDOUS VALUE that we offer through our certification program…

But, if you consider that other coach certification programs cost THOUSANDS of dollars… take months (or years) to complete… aren’t as thorough… and often require continued membership payments to remain certified… then you can TRULY see the value!

We used to charge much, much more for this exact same program when we used to conduct the training in person ($2,000+ plus travel and lodging)... until we decided to offer a completely self-paced version that is ACCESSIBLE to everyone, no matter where you live or your financial situation! We believe in democratizing education and coaching!

Not to mention how much money, time and energy WE invested to gain mastery in these areas and how much time, money and headache this program will save you.



Joeel & Natalie Rivera

We are Joeel and Natalie Rivera—your soon-to-be coach trainers! (Yes, we’re married AND work together… 24 hours a day… and we LOVE IT!) Below we’ll tell you our story, briefly… the REAL story. The one that wasn’t always easy but that lead us PERFECTLY to this place of living out our life’s purpose and creating the thriving business (and the FREEDOM that comes with it) that we always wanted!

Joeel & Natalie Rivera

We are Joeel and Natalie Rivera—your soon-to-be coach trainers! (Yes, we’re married AND work together… 24 hours a day… and we LOVE IT!) Below we’ll tell you our story, briefly… the REAL story. The one that wasn’t always easy but that lead us PERFECTLY to this place of living out our life’s purpose and creating the thriving business (and the FREEDOM that comes with it) that we always wanted!

We seek to ignite a revolution of personal freedom through entrepreneurship, empowering each individual to reach their potential and fulfill their life’s purpose.

We are freedom junkies and serial entrepreneurs who empower INDIEpreneurs to create a purpose-driven business and fulfill their life’s purpose. We specialize in teaching people how to use their gifts to make money teaching what they know and love through life coaching and online courses. Joeel has a Master’s Degree in Counseling and Education and is currently completing his dissertation for his Ph.D. in Psychology, with an emphasis on happiness.

In 2014, when we converted our print magazine into digital format, we found we could reach an exponential, worldwide market at a fraction of the time and cost. This inspire us to officially become INFOpreneurs. Then, in 2016 we received a proverbial “kick in the pants” to go “all-in” when Joeel fell ill after traveling overseas. Unable to leave the house, they continued to teach and empower others by turning their in-person workshops, speeches and coach training programs into online courses.

Paul Budish

With my first client, I realized it was crucial that I took BOTH the happiness course and the life purpose course… I can see why you guys configured the Master Course the way you did… I can see how in most situations a coach needs to be nimble… I just think the Master Course is a perfect bundling. Round of applause to you and thank you from just 1 life you have changed. You guys have sparked a lot of inspiration in me and I am SO grateful! Rawk on!

Sheramí Conesa

Before enrolling in Joeel & Natalie courses, I spent time and money trying to understand Life Coaching. I have enrolled in 16 of their courses and I have completed six of them. I love to receive the completion email stating they are doing the happy dance for me! What makes me keep enrolling in their courses is the feeling that I’m getting the right education. Their videos are professional, well thought and planned. All the information provided is clear, realistic and useful. The resources provided are a good guide and very helpful. They are my top instructors and a model to follow. I’m looking forward to finishing my remaining 10 courses and more to come, and of course, keep learning from the best!

Hear more of what our students have to say...

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We are so confident that this life coach training program will transform your coaching business that we’re offering an unconditional, NO-questions-asked 30-day money back guarantee.

If for whatever reason the program does not satisfy you in any way, simply send us an email within 30 days from your purchase and we’ll refund you right away! No explanation needed. No monkey business.

Give it a try…
Thousands of thriving, grateful students can’t be wrong! The only thing that we ask in return for this amazing deal is for you to truly apply what you have learned and then use it to transform the lives of those around you!

The total cost you’ll pay is only


(That's 80% off! Regularly $497. One-time fee.)

Got questions?

Click the chat button in the bottom right corner for FAQ's or to chat with us.