Creativity and Innovation for Business
Do you want to make product improvements, better meet your customers’ needs, or solve problems that are holding your company back?
Do you want to create innovative new products, services, or systems that will expand and evolve your business to the next level?
If so, you need to create an innovative corporate culture and a creativity-friendly workplace environment. In this course, you’ll explore why creativity and innovation are more important for businesses today than ever before. You’ll examine why and how leading edge companies have turned conventional business culture models on their head through embracing creativity and how to protect your organization from being disrupted or left behind in a rapidly evolving business climate.
You’ll learn how to create a cultural environment that fosters creativity, including creativity blocks to avoid, like micromanaging and an over emphasis on efficiency, and how to establish an idea-response system for your managers, in order to encourage the open the sharing of ideas. Plus, you’ll find out why a creative corporate culture is the key to attracting and retaining great talent, increasing moral and productivity, and ultimately you’re company’s bottom line.
You’ll learn best practices for unleashing your creative team’s potential by bringing together diverse perspectives and creating an environment that embraces risk taking and removes fear of failure.
You’ll learn what “thinking outside-of-the-box” really means and how to overcome the mental traps that hold back individuals and organizations. You’ll master your own creative thinking, so that you can bring your full potential to the team and accelerate your career. And, you’ll be able to teach creative thinking skills to your team, allowing them to reframe challenges into possibilities.
You’ll learn how to apply a powerful creative-problem-solving technique called DESIGN THINKING to your business. The design thinking process will provide a blueprint for creating innovative products and services by helping your team:
- Understand the needs and problems faced by your customers and clarify the true problems holding back your business
- Question assumptions and explore alternative solutions that are beyond any preconceived limitations
- Identify requirements for a satisfactory solution and criteria for testing and identifying when goals have been met
- Generate out-of-the box ideas and a broad range of possibilities by using proven strategies like story mapping and powerful brainstorming processes
- Use hands-on approaches and tangible prototypes to experiment and test your ideas, helping you identify the best solutions that will make the biggest impact for your users and your organization.
So who are we?
We are Joeel & Natalie Rivera. We own a digital media publishing company called Transformation Services, Inc. We provide training programs and curriculum development for entrepreneurs and small businesses. We also run a magazine and live events and conferences. We’ve worked with 40,000 students, coaches and businesses from 170 countries. All of our programs are created based on over a decade of experience in education, business development and coaching, as well as my background in psychology, including my Master’s in Counseling and Education and my research on happiness for my dissertation for my PH.D. in Psychology.
Welcome and Introduction 08:53
Benefits of an Innovation-Friendly Environment
Creative Thinking 23:11
Creative Thinking: Re-framing and Mind Mapping
Creative Thinking Reframing and Mind Mapping
Creative Thinking: Insights and Flow
Creative Thinking Insights and Flow
The Importance of Happiness, Play, and Idle Time
Happiness Play and Idle Time
The Importance of Rewarding Creativity
The Power of Questions
Developing a Creative Work Environment and Team 29:13
Developing Creativity in Individuals
Creativity for Individuals
Creating a Creative Physical Environment
Creative Physical Environment
Empowering Creative Teams
Empowering a Creative Team
The Importance of Diversity
Power of Diversity
Develop an Idea-Response Process
Develop an Idea-Response Process
Overcoming Creativity Blocks 11:03
Overcoming Creativity Blocks
Overcoming Problem-Solving Blocks
Design Thinking Methodology and Process 38:32
Why Design Thinking?
Step 1: Empathize with the End User
Step 1 Empathize with the End User
Step 2: Define the True Problem
Step 2 Defining the Problem
Step 3: Ideate and Brainstorm
Step 3 Ideating
Step 4: Prototype Solutions
Step 4 Prototyping Solutions
Step 5: Test, Implement and Assess
Step 5 Testing and Assessment
Looking to the Future 18:34
Conclusion and Next Steps
Blue Ocean Thinking and Opportunities for Growth