Business Fundamentals and Startup Life Coach Certification

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Startup Coaching: Business Plan, Business Structure, Taxation, Insurance, Funding, Accounting, Marketing Strategy & More

Taught by Sanda Kruger

What you will learn

Coach others to become profitable business coach entrepreneurs
Creating your own life coaching business
Methods to fund your startup business
Building your brand
Finding your niche
Business life coaching core competencies
Creating market advantage
Creating market advantage
Structuring a business entity
Creating coaching packages
Building a business's credit and creditworthiness
Financial, legal and marketing tools
Pricing your services correctly
Building competitive advantage on social media
Creating online sales funnels

skills you will gain

Entrepreneurial mindset Startup costs and funding your business Business accounting principles Business planning Legal business structure Taxation, taxes and insurance Bank accounts, loans and credit Business location Marketing planning and strategies Advertising, promotions, and sales Communication strategies
100% online course
Start instantly with lifetime access
Accredited Course
Accredited by internationally recognized Continuing Professional Development Standards Agency (Provider No: 50134)
Work at your own pace
From Beginner to Advanced
No degree or prior experience required
Subtitles: English

Praise for Transformation Academy

about this course

  • Are you passionate about starting and growing a successful business life coaching enterprise teaching and preparing others in their coaching business as well?

  • Do you want to take your passion of helping others with their businesses in the life coaching arena and make their debut to the entrepreneurial world but don't know where to start?

  • Do You want a COMPLETE, modern and EASY TO PUT IN PRACTICE set-up business life coach certification course at the end of which you will be fully prepared to create your own business life coaching enterprise?

  • Do you want to help others find out what would be the best legal business structure to use, what accounting systems to employ and what you need to consider when opening a business checking bank account, choosing your perfect business life coaching business name, registering it with the authorities, all while you learn to teach others to do the same?

  • Do you want to learn about available Business Funding methods, both private and institutional, about business credit and creditworthiness, as specific necessary tools to your and your business life coaching clients' success?

  • Do you want to be prepared for business tax season and be aware of all the benefits and all the tax deductions you can apply to your life coaching enterprise and teach others to do the same?

  • Have you considered running the life coaching business from home and you wan to learn all the pros and cons of balancing life and a home office and if that is really the best option for your and your loved ones?

  • Are you concerned about potential business Liability and are you interested in finding out more about the legal aspects of being a business and life coach while learning to teach others these vital business aspects as well?

  • Do you want to set up healthy and strong roots for a successful business life coaching practice by knowing and implementing the correct business principles, by learning how and why to create a business plan, in any format: traditional or simple, as well as why a strategic plan is a must?

  • You have a dream to own a profitable life coaching business and you would love the help of an A to Z course on how to make this happen and how to make it profitable?

  • Are you ready to become a networking expert by learning how to create the perfect Elevator Pitch and Unique Sales Proposition and becoming prepared to teach others to create these tools as well?

  • Do you want to learn the best marketing and advertising methods, how to use social media platforms and how to create professional sales funnels for your life coaching business?

  • Do you want to make your own Real Products and Service Coaching Packages based on your Business Niche and how to choose the right prices for your target market in your area?


Being a successful entrepreneur in a health and life coaching business becomes much easier and satisfying when you have the right knowledge and structure in place.


Develop a strong foundation of business knowledge related to the health and life coaching enterprise especially focused on the details of setting up your business properly, getting clients and focusing on creating business relationships that last.

Discover a deep personal why for becoming an entrepreneur and the numerous benefits and rewards that come with the journey.

Learn core, professional business health and life coaching skills, such as how to develop a long lasting rapport with life coaching clients, with your industry peers and potential business partners, work together to set achievable goals, and support them using powerful knowledge and life skills.

Develop a strong understanding and knowledge of the business, marketing, social and networking skills needed in order to be successful in this business and to teach others to build their success as well.

Prepare for growth to overcome potential business challenges that may appear along the way.


In summary, this Business Fundamentals Life Coach Certification course will provide the following:

  • The necessary business tools needed for starting your own health and life coaching business

  • How to build your Business Plan and which plan format to choose from as a coach entrepreneur

  • How to network efficiently, by using all the necessary tools available to you

  • How to Manage Your Time efficiently

  • How to Promote Yourself and your services

  • How to create and read financial statements for your life coaching business

  • How to plan for success from the start and overcome personal fear and other obstacles

  • How to structure your business entity and make it profitable

  • How to create systems so your clients come to you, instead of you chasing them


Excerpts from the Course:

Section 4, - lecture  "Pricing"

"There is a basic formula that we can use in order to keep it simple and to create a fair price for what we have to offer and that formula starts with us, the business owners who need to answer the question:

What is my desired annual salary? - this can be a regular salary or draws that you take from the business, but essentially these are the money that you take home from the business. This number has to be realistic based on the average salary in the economy for your field which you can easily find online. According to the website .... a wellness health coach can make between $43,000 - $71,000 per year in Florida. Another website ..., says that a nutritional health coach can make between $19,000 - $68,000 per year, which is more or less what a life coach does as well.

To this number we would add what are the annual fixed costs to operate the business, which is also known as overhead and which we've learned how to identify in the accounting section of the course. Next we would add our desired annual profit, which typically it's 20% above the desired salary and overhead. These three numbers together are giving you your total desired income per year. This is what you are shooting for. Now we'll take that number your total annual desired income and would divide it by your annual billable hours, which is the number of hours you can charge clients for your time. This will probably be somewhere between 50% and 80% of the total hours that you work. The result of this division would be your hourly rate, which is the rate that you would charge in order to make your desired salary, cover your fixed costs, and make your desired profit assuming that you were the number of billable hours that you estimated. In other words the formula makes you add together all the money you want to bring in each year and divide that total by the number of hours you plan to work each year, giving you as a result the hourly rate recommended 2 charge. ****"

Section 11,  - lecture " Creating a Compelling Elevator Pitch"

"To clarify, here's an example of a poor-quality elevator pitch:

“My restaurant serves really delicious food and has excellent customer service”. That is a vague description of a restaurant and when most people hear that, including myself, this is what we think: “OK. Good for you, restaurant owner, I'm glad that you think good things about your own restaurant, but there are so many different restaurants that have good food and good customer service. You haven't told me anything to compel me to come to your restaurant versus going to others, therefore you haven’t answered my question: What’s in it for me?

Many business coaches will say that the example was not a good pitch and that it needs more details in order to improve that elevator pitch, so here is a common improved version of it, but hardly good enough for you, our students - to use anywhere, so this is not good either, but here we go: “My restaurant serves classic American cuisine with primarily organic ingredients and a large vegetarian selection”.

Here is my reaction for this pitch: “OK, this sounds a little bit better, because I now know more details, so at some point I may stop by and eat at that restaurant if I happen to be in the mood for classic American cuisine and if I care about organic ingredients, however it's still not persuading enough for many, including myself. It doesn’t make me want to take action now or to compel me to plan to go to that restaurant for sure in the near future.****".

course curriculum
Section 1: Being a Business Fundamentals Startup Life Coach
  • Welcome & Introduction
  • Why Become a Coach Entrepreneur?
  • Who is this course for?
  • What to expect at the end of the course?
  • When you Grow Your Business Grows
  • Meet the Instructor
  • REQUIRED: Agreement, Disclaimer and Code of Ethics
Section 2: The Entrepreneurial Mindset
  • Coaching - More than meets the eye
  • Believe in Yourself
  • Finding Your True Motivation
  • Why Do Goals Matter?
  • Big Changes Come From Small Steps
  • Coach vs Mentor
  • Mind Mapping at Its Best - Simple and Efficient
  • Effective Time Management Tips
  • Overcoming Your Fears
Section 3: Startup Costs and Funding Your Business
  • Do Your Research
  • The Startup Costs
  • Personal Living Expenses List
  • Funding Your Business - part 1
  • Funding Your Business - part 2
  • Understanding Business Profitability
Section 4: Essential Business Accounting Principles
  • Accounting and Bookkeeping for a Small Business
  • What are Assets?
  • What are Liabilities?
  • What is Owner's Equity?
  • Profit And Loss Report - The Income Statement
  • The Balance Sheet
  • The Cash Flow Statement
  • Pricing
  • The Break -Even Analysis
Section 5: Business Plans - the Why?, How? and When?
  • Why write a Business Plan?
  • The Traditional Business Plan Format
  • The One-page Simple Business Plan
  • The Strategic Business Plan
  • The Executive Summary
  • The Mission Statement
  • The Vision Statement
  • The Business Purpose
  • The Description of Your Business
  • Business Strategies
  • Financial Projections
  • The SWOT Analysis for Your Business
Section 6: Legal Business Structure, Entity, Protection and Permits/Licenses
  • Introduction to Different Business Structures
  • Sole Proprietorships
  • Partnerships
  • LLCs
  • Corporations
  • Non-Profit Entities
  • Choosing the BEST Business Name
  • DBA - Doing Business As
  • Register Your Business
  • Necessary Business Permits and Licenses
  • Trademarks
  • Copyrights
Section 7: Taxation, Taxes and Insurance
  • Pass-Through Taxation
  • Corporate Taxes and Double Taxation
  • The US Income Tax System
  • What is Tax Evasion?
  • What is Tax Avoidance?
  • VAT Tax
  • Sales Tax
  • US Sale Tax Applications and Nexus
  • Possible Business Tax Deductions
  • Business Insurance
Section 8: Financial: Bank Accounts, Loans and Credit
  • Opening a Business Checking Account
  • Business Savings
  • Business Credit Cards
  • Business Loans
  • Business Credit, Credit Scores and Creditworthiness
Section 9: Business Location: Online, from Home or from and Office?
  • Online, In Person or Both?
  • Is Your Coaching Business a Good Fit for Your Home?
  • Balancing Personal Life and Working from Home
  • Risks and Insurance for a Home Business
  • Tax Deductions for a Home Business
  • 2 Methods of Calculating Your Home Business Tax Deductions
  • Having a Virtual Office
  • Renting Commercial Space
  • Other Business Location Options
Section 10: The Marketing Plan and Marketing Strategies
  • What is Marketing?
  • Market Research - Part 1
  • Market Research - Part 2
  • Identifying Your Customer Base
  • Finding Your Niche
  • Core Competencies in Business
  • Creating Product and Service Packages
Section 11: Advertising, Promotions and Sales
  • Creating an Action-Growth Plan
  • Creating Your USP - Unique Selling Proposition
  • Creating A Compelling Elevator Pitch Part 1
  • Creating A Compelling Elevator Pitch Part 2
  • E-Business and E-Commerce
  • Social Media Engagement
  • Facebook for Business
  • Instagram for Business
  • Creating Sales Funnels Part 1
  • Creating Sales Funnels Part 2
  • Example Sales Funnel
  • Podcasts
  • Blogs
  • Promotional Emails and E-Newsletters
  • Networking at Its Best
  • Other Cost-effective Marketing Strategies
  • Leverage Your Community
  • Consistency and Persistence
  • Prepare for Growth
Section 12: Effective Business Communication Strategies
  • Communication - An Important Skill
  • How to Make a Positive First Impression
  • Understanding Different Personality Types
  • Asking the Right Questions
  • Listen to Understand, Not Only to Respond
  • Celebrate Each Milestone!
Section 13: Congratulations! It's A Wrap!
  • Congratulations!
  • How to Receive Your Official Certification
  • BONUS Resources You Don't Want to Miss!

meet your instructors

Sanda Kruger

This course is taught by Sanda Kruger. Sanda is an entrepreneur with more than 20-year experience in business development and project management in the fields of life, health and fitness coaching. She is also a real estate investor and a banker, who learned outstanding adapted business strategies, sales and marketing techniques, communication, and goal setting skills, hands-on, through life and work experiences. All these she has applied successfully numerous times in her career. This practical expertise, her personal desire to continuously learn more, to grow and be better than yesterday, together with a business education achieved in both the United States and Europe and with a history of work in the American banking industry - offer Sanda a well-rounded perspective on business, finances and how to set herself up for success and bring her to the point in her life when she feels ready to live her purpose of sharing knowledge and guide others throughout their journey.

Her goal for this Business Fundamentals Life Coach Certification Course is to help you reach your highest potential as a coach entrepreneur and to offer you all the skills she has learned in order for you not only to apply them for yourself, but to teach them to your students and clients as well.

Start learning today

  • Taught by top instructors and coach trainers
  • Best value and price in the industry
  • 100% 30-day money-back guarantee
  • No degree or experience required
  • Official certificate & logo upon completion

Frequently asked questions

Approximately 30 hours including video lectures and independent completion of worksheets (both required).

Life coaching is a non-regulated industry, so there is no license or degree required. There exists no official accrediting institution or governing body in the life coaching industry. There may be organizations that claim to be an official or legal accrediting body; however, this is false. Therefore, anyone can coach based on their own level of comfort with their chosen training and/or past relevant experience. As long as you are not going outside the scope of coaching, such as practicing therapy (for mental health, for instance) you are free to coach as you wish! It is recommended that any coach who is concerned regarding this matter seek advice from his/her state. Life coaches must be aware of and strictly adhere to the appropriate role of a life coach. Life coaches are not licensed mental health care providers or therapists and must not provide medical advice, engage in patient diagnosis, or treat mental illness or trauma. Also, former therapists may receive legal consequences for practicing as a “life coach” while conducting therapy.

No, we are NOT affiliated with ICF (International Coach Federation) or any other life coaching association. We are an independent Life Coach Training Organization. Contact hours, meaning live interactions between an instructor coach and the student, is required for ICF approved programs. We do not wish to include contact hours in our programs because we believe our students enjoy the self-paced, virtual nature of our training programs and the opportunity to receive high quality education at a great price. Also, requiring contact hours would greatly increase the fees we would need to charge for our programs, making them out of reach for many of our students around the world. We believe in the democratization of education, not creating unnecessary red tape and costs.