The Profitable Coach Podcast
EPISODE 78:
Unlocking Self-Deception - From Coach to Mental Health Innovator
Ft. Bizzie Gold

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Expert in Mental Health Shares the secrets to shifting Human Behavior using the Break Method
What you’ll learn in this episode:
- The origins of Bizzie’s passion for mental health and emotional innovation
- The journey of creating the Break Method and its impact on clients and practitioners
- Insights into the importance of brain pattern mapping and how it can revolutionize therapy
- The challenges and triumphs of building a successful business while taking time off for family
- The significance of her new book, "Your Brain is a Filthy Liar," and what readers can expect
Connect with Frances:
Other Resources:
- The Break Method
- Join the Impact Coaching Collective! - Use code PODCAST to get 30% off your first 3 months.
Jump Ahead:
[00:01:19] Childhood trauma and self-discovery.
[00:04:12] Understanding self-deception mechanisms.
[00:08:35] Entrepreneurial spirit and momentum.
[00:12:19] Balancing work and family life.
[00:19:16] Certification program for therapists.
[00:25:04] Brain pattern mapping process.
[00:30:41] Misconception of Ego.
[00:31:51] Rewiring emotional responses.
[00:47:33] Academia's impact on innovation.
[00:50:36] Disruptors in mental health.
[00:54:06] Brain pattern types explained.
[00:56:35] Recovering from self-deception.
[00:59:31] Leadership in healing professions.

About our Guest
Bizzie Gold
Bizzie Gold is a pioneering force in mental health innovation, reshaping the field with a data-driven approach to behavior prediction and rewiring. As the creator of Break Method, she has spent the last 11 years mapping tens of thousands of data sets, uncovering a groundbreaking truth: self-deception follows predictable patterns that can be accurately diagnosed and rewired without relying on a client’s self-awareness or narrative.
Her discovery—that historical data inputs from early childhood can predict an individual’s Brain Pattern Type with 98.3% accuracy—challenges the fundamental premise of traditional therapy. Instead of relying on self-reported emotions or subjective storytelling, her system identifies the subconscious operating system driving behavior, providing a clear pathway to sustainable change.
Gold’s work integrates behavior strategy, neuroscience, and data analytics to develop scalable, systematized solutions for emotional rewiring, eliminating the need for long-term emotional or financial codependency. By bridging the gap between predictive modeling and human behavior, she has created a technology-driven framework that brings efficiency and measurable outcomes to an industry plagued by subjective, drawn-out interventions.
She is the author of Your Brain is a Filthy Liar, a provocative exploration of how subconscious programming hijacks behavior and keeps people trapped in cycles of sabotage, slated to go to market May 2025. Her work has positioned her as a trusted advisor to high-level leaders, entrepreneurs, and organizations seeking to optimize performance, relationships, and mental resilience.
Gold’s ability to decode human behavior in real time and deliver immediate, actionable solutions makes her one of the most disruptive minds in modern psychology, proving that predictable patterns—not self-awareness—hold the key to breaking cycles of self-sabotage.

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