Welcome to Transformation Academy's
Coaching Business School (CBS)
Our 3-stage coaching business masterclass, available as self-paced courses (below) or a LIVE group coaching program.
CBS provides a proven, step-by-step roadmap to build your coaching business from the inside out. Get ready to step into your coaching power, design an offer that’s uniquely yours, and learn how to attract aligned clients.
What is the Coaching Business School?
The Coaching Business School is the hub of Transformation Academy’s 3-stage coaching business program, designed to help aspiring life coaches grow a real, client-ready coaching business — with confidence, clarity, and heart.
CBS is available as self-paced courses (below) or a LIVE group coaching program.
Whether you're brand new or trying to turn your passion into something real, the Coaching Business School gives you the skills, structure, and support to go from “I think I can do this” to “I’m doing this — and I’m really good at it.”
Take the guesswork out of coaching...
CONFIDENCE. (You)
Develop coaching skills and overcome imposter syndrome.
CLARITY. (Your Offer)
An offer focused on the unique transformation you can provide.
CLIENTS. (Who You Help)
Attract the specific people who want the results you offer.
A Complete Roadmap for Growing Coaches
Stage 1: Professional Life Coach Certification
Coach with Confidence with the Professional Life Coach Certification
In this foundational program, you'll gain clarity on who you are as a coach and learn to lead impactful sessions that get results. You’ll walk away feeling empowered, prepared, and excited to help your first (or next!) client.
In this stage, you'll learn how to:
- Explore your unique coaching identity and niche
- Build foundational coaching and communication skills
- Learn how to structure a coaching session
Develop confidence through LIVE group practice!
Explore CBS Live Group
Stage 2: Build Your Signature Program
It’s time to turn your coaching gifts into a signature offer that’s both aligned and irresistible. You’ll get crystal clear on your ideal client, map out the journey you take them on, and package it up with messaging that speaks directly to their heart. Walk away with a polished offer, a beautiful 1-page website, and the confidence to share it.
In this stage, you'll learn how to:
- Define your ideal client and do aligned market research
- Design your signature coaching package from start to finish
- Increase your time, reach and revenue with group coaching.
- Write authentic marketing copy that sounds like you
- Build a 1-page website that books clients and takes payment
- Gather testimonials and social proof to boost your credibility
Get community and coach support as you hone your offer!
Explore CBS Live GroupStage 3: Attract Aligned Clients
Learn how to attract the right clients in ways that feel natural and aligned — not salesy. You’ll create a personalized roadmap for getting visible and inviting clients to work with you, using methods like speaking, networking, and email. You’ll learn how to guide discovery calls that convert without pressure. It’s your business, your way — just more visible, effective, and exciting.
In this stage, you'll learn how to:
- Create a lead magnet and email follow-up system
- Host workshops that inspire clients to work with you
- Network and build JV partnerships with ease
- Master the art of the discovery session (without being pushy)
- Set up email automation and sales funnels
- Feel confident soft-selling your program in your voice
- Design a client attraction roadmap that fits your lifestyle and energy
Get community and coach support as you launch and expand your business!
Explore CBS Live Group
Your Business. Your Way. With Our Support.
Join the Full 3-Stage LIVE Experience Inside
The Coaching Business School
Join the Full 3-Stage Experience to get access to all 3 LIVE group coaching programs within the Coaching Business School, including:
- Coach with Confidence Live Program (Starting May 2025)
- Signature Program Builder Live Program (Starting July 2025)
- Client Attraction Method (Starting October 2025)
You’ll be surrounded by a like-minded community, guided by expert instructors, and supported through every step of the journey.
