FREE WEBINAR

Become a Lead Magnet

How to Get Quality Leads and Convert Them into Paying Clients

The #1 thing coaches need in order to have clients is LEADS - and there is no one better to shed light on this than Don Markland, CEO of Noomii Coach Directory and Accountability Now Executive Coaching.

That's why, in a rare conversation, TA CEO Natalie Rae invites you to join her and Don for a conversation about lead generation and enrollment that will leave you feeling confident about filling your calendar!

Get those three right and the practice grows. Miss them and you stay stuck, no matter how good coaching is.

Growing a coaching practice isn’t just about finding who you can easily sell your coaching services to.

➡️ It’s about how to reach them. (AKA, get LEADS!)

➡️ And then - here is the key - knowing WHAT TO DO with that lead once you have it!

Read that again.

Most coaches think the fix is to post more, get pushier, or hand money to an agency and pray.

That instinct is wrong, and it's exactly why none of it works.

The truth runs the other way. Marketing and selling coaching is just coaching pointed outward.

Listening. Better questions. Helping a person feel understood. Those are the exact skills Transformation Academy already built into you. The talent isn't missing. It's pointed the wrong way.

In one hour, you'll learn the three things that separate a full calendar from an empty one.

• What Marketing Actually Is for a Coach: The 70-20-10 Playbook. Most coaches run their marketing upside down. They pour all their energy into posting on social media and building a "brand," then wonder why the calendar stays empty. The 70-20-10 Playbook flips it.
• How to Actually Generate Leads, Even on a Low Budget. This is the part nobody teaches. There's an order, and the order matters. You’ll learn where to find them, how to get in front of them, and what investments are needed.
• How to Sell It: Without Feeling Sleazy, Skeezy, or Gross (even if you hate selling). Not being able to sell to strangers, the people who aren't referrals or word of mouth, is the number one reason coaches fail. Read that again. This is the part that fixes it.

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Hosted by Natalie Rae, TA Co-Founder and CEO
Special Guest Don Markland, CEO of Noomii and Accountability Now

Natalie Rae, Transformation Academy

Don Markland, Noomii + Accountability Now

Don Markland is the CEO and Owner of Accountability Now™ and the Co-CEO of Noomii.com, the world's largest coaching directory. Through these two companies, Don helps small business owners and coaches grow real, sustainable businesses—by solving the right problems and building the systems to support long-term results.

At Accountability Now™, Don leads a 7-figure business coaching firm that works directly with business owners who are stalled, stretched thin, or scaling without structure. His coaching model focuses on execution, accountability, and operational clarity. Since launching in 2018, the firm has been ranked among the Top 10 by Yahoo and Forbes, named the #1 Business Coaching Firm in Florida three times (2021-2025), and recognized as the #1 Online Training Firm in the U.S. by BestCompany.com. In 2022, Inc.com named it one of the Top 5 “Best in Business” management consulting firms nationwide.

In a full-circle entrepreneurial story, Don and his team acquired Noomii.com—one of their first clients—six years after starting Accountability Now. Today, Noomii is more than a lead generation platform. It’s the most trusted resource for professional coaches, offering tools, structure, and training to build legitimate, thriving practices especially in an industry full of false promises and empty hype.

From startups to global giants like Amazon, State Farm, Allstate, and Geico, Don’s work has always focused on one thing: building businesses that work by leading with truth, accountability, and execution.