Conduct Free Coaching Sessions that Convert into Paying Clients
TransformationAcademy

Conduct Free Coaching Sessions that Convert into Paying Clients

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Design compelling free coaching session offers that provide tremendous value & gently guide clients to hire you. | taught by Joeel & Natalie Rivera
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The number 1 question we’re asked by our coaching students is: how do I get clients?

And the number 1 most effective method for enrolling paying coaching clients is to offer compelling free sessions.

The good news is that if you don’t like the idea of selling, you’ll love offering free session! You get a chance to SERVE a potential client, instead of selling, by offering them tremendous value through your coaching AND you’ll have an opportunity to share what you do with them to see if they’re a good fit for your coaching program. And don’t worry, we teach you exactly how to offer this session and make your offer without feeling uncomfortable or sounding “salesy”!

Free session are a great way to generate new leads or a powerful follow-up offer after meeting potential clients through networking, speaking, or referral. Plus, it is THE best strategy for enrolling high-end clients because they want to know, like, and trust you before they invest top-dollar in your programs. This is your opportunity to let them experience the transformation you offer first hand!

But, it’s important to know there is a right way and a wrong way to offer free sessions.

This course will help you avoid the biggest mistakes most coaches make when offering free sessions.

  • They don’t structure their sessions around clearly-defined outcomes so their sessions are sloppy and don’t get results
  • They have no plan for how to make their offer or  invite the client into their coaching program, and so they end up sounding awkward, feeling uncomfortable and having a low enrollment rate, and sometimes they avoid bringing it up all together, which is unfortunate because those potential clients are missing out on a great opportunity to get the help the need.
  • They become desperate when a potential client expresses interest but says the cannot pay the fee, and so they rush to lower the price and end up feeling devalued and deflated.

After completing this course, you’ll walk away with:

  • A proven structure for your coaching session so that you are certain your client will receive clarity and value and that you can gently lead the client into the discussion of your program without either of you feeling uncomfortable—in fact, they’ll be eager to hear more!
  • A complete script for inviting the client to join your coaching program so that you never have to fear not knowing what to say or how to close the sale.
  • A compelling free session offer that will attract potential clients by capturing their interest and clearly identifying the outcomes they will receive.

You’ll also learn how to pre-qualify your leads BEFORE the free session so you can avoid wasting your time with people are not a good fit for your coaching

And you’ll learn methods for promoting, marketing and putting your offer out into the world, as well as create Free Session Offer Invitation Scripts to use when emailing your offer or on your website or social media.

The truth is that your coaching makes a real difference in the lives of your clients. And so, it is your moral obligation to share your gift with the world. Offering free initial coaching sessions is a great way to make a difference and enroll paying clients at the same time.

So, who are we?

In over a decade in the life coaching field we have worked with tens of thousands of people, and we also have 40,000 students from 170 countries.

All of our programs are designed based on our experience in coaching, social services, psychology, education and as entrepreneurs, as well my Masters’ in Counseling and my almost completed Ph.D. in Psychology, with a focus on happiness.

So are you ready to create your signature coaching package, we look forward to taking this journey with you. We’ll see you in the course.

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COURSE CURRICULUM

 

Welcome and Foundation 33:40

Introduction
Methods for Offering Free Sessions
Methods for Offering Free Sessions
Alternative Non-Sales Methods
Alternative Non-Sales Methods
Free or Paid?
Free or Paid?
The Importance of Serving Not Selling
The Importance of Serving Not Selling
The Importance of Prequalifying Clients
The Importance of Prequalifying Clients

Part 1: DESIGN A COMPELLING OFFER 18:22

Naming Your Offer
Naming Your Offer
Outcomes and Limiters
Outomes and Limiters
Enrolling Clients in the Free Session
Enrolling Clients in the Free Session

Part 2: STRUCTURE YOUR COACHING SESSION 31:41

Structuring Your Coaching Session
Structuring Your Session
Step 1 Develop Rapport and Set Expectations
Step 1 Develop Rapport and Set Expectations
Rapport
Step 2 Determine Goals and Problems
Step 2 Determine Goals and Problems
Step 3 Explain the Benefits of Coaching
Step 3 Explain the Benefits of Coaching
Step 4 Offer Results through Coaching
Step 4 Offer Results through Coaching
BONUS Sample Quick Action Goal Plan Coach
Step 5 Establish Commitment and Future Pace
Step 5 Establish Commitment and Future Pace

Part 3: MAKING YOUR OFFER 22:20

Step 6 Transition to Your Offer
Step 6 Transition to Your Offer
Step 7 Closing the Sale
Step 7 Closing the Sale
Overcoming Objections
What to Do When They Say “No”
What to Do When They Say No
What to Do When They Say “Yes”
What to Do When They Say YES

Part 4: MARKET YOUR COACHING 06:41

Putting Yourself Out There
Putting Your Offer Out There

Conclusion and Next Steps 01:33

Wrapping Up

 

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