about this course

Do you want to make product improvements, better meet your customers’ needs, or solve problems that are holding your company back?

Do you want to create innovative new products, services, or systems that will expand and evolve your business to the next level?

If so, you need to create an innovative corporate culture and a creativity-friendly workplace environment. In this course, you’ll explore why creativity and innovation are more important for businesses today than ever before. You’ll examine why and how leading edge companies have turned conventional business culture models on their head through embracing creativity and how to protect your organization from being disrupted or left behind in a rapidly evolving business climate.

You’ll learn how to create a cultural environment that fosters creativity, including creativity blocks to avoid, like micromanaging and an over emphasis on efficiency, and how to establish an idea-response system for your managers, in order to encourage the open the sharing of ideas. Plus, you’ll find out why a creative corporate culture is the key to attracting and retaining great talent, increasing moral and productivity, and ultimately you’re company’s bottom line.

You’ll learn best practices for unleashing your creative team’s potential by bringing together diverse perspectives and creating an environment that embraces risk taking and removes fear of failure.

You’ll learn what “thinking outside-of-the-box” really means and how to overcome the mental traps that hold back individuals and organizations. You’ll master your own creative thinking, so that you can bring your full potential to the team and accelerate your career. And, you’ll be able to teach creative thinking skills to your team, allowing them to reframe challenges into possibilities.

You’ll learn how to apply a powerful creative-problem-solving technique called DESIGN THINKING to your business. The design thinking process will provide a blueprint for creating innovative products and services by helping your team:

• Understand the needs and problems faced by your customers and clarify the true problems holding back your business
• Question assumptions and explore alternative solutions that are beyond any preconceived limitations
• Identify requirements for a satisfactory solution and criteria for testing and identifying when goals have been met
• Generate out-of-the box ideas and a broad range of possibilities by using proven strategies like story mapping and powerful brainstorming processes
• Use hands-on approaches and tangible prototypes to experiment and test your ideas, helping you identify the best solutions that will make the biggest impact for your users and your organization.