Get Life Coaching Clients with Workshops and Public Speaking

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A blueprint for income-generating workshops & sales presentations designed to enroll clients in your life coaching

Taught by Joeel & Natalie Rivera

What you will learn

Expand your client base by reaching more people
Turn the processes into teachable workshop material
Entice your audience without sounding 'salesy'
Turn your speaking gig into an opportunity
Feel confident in making your offer

skills you will gain

Using Public Speaking and Workshops to Soft-Sell Your Programs Determining What to Teach in Your Workshop Crafting Your Workshop INTRODUCTION Crafting Your Workshop BODY CONTENT Workshop Closing and Transition to the Sale Important Workshop and Speaking Tips
100% online course
Start instantly with lifetime access
Accredited Course
Accredited by internationally recognized Continuing Professional Development Standards Agency (Provider No: 50134)
Work at your own pace
From Beginner to Advanced
No degree or prior experience required
Subtitles: English

Praise for Transformation Academy

about this course

The biggest question we get asked by our life coaching and business students and clients is:


In our decade of experience, we've found there is ONE MARKETING STRATEGY that works above all else... 

SPEAKING in front of your ideal potential clients!

You see, people like to do business with people they know, like and trust. The best way to let your potential clients get to know you is to meet them in person (or online) and show them what you can do for them. The best way we have found to do this is to offer an INTRODUCTORY program related to your larger program, product, service or life coaching topic. During this presentation, you have the opportunity to provide tremendous value by teaching the audience powerful tools that get them real results. And, at the same time, by using the powerful blueprint we provide in this course, you can use proven processes for gently encouraging your audience to WANT to learn more about what you have to offer.

You see, most life coaches or other heart-centered business owners hate selling. It feels awkward and inauthentic to be convincing someone to want to do business with you. And that’s why the best part about this program is that you will learn how to offer your life coaching or other services without sounding (or, more importantly, feeling) "salesy"!

So, what exactly IS this course?

This course provides a complete blueprint for developing a presentation or workshop that:

a)     Attracts a room full of your ideal clients

b)     Provides them REAL VALUE so they have a chance to get to know you and see you as an expert

c)     Uses our secret formula for getting your audience excited to know more about your product or service at the end of the presentation—WITHOUT having to convince them

Whether you’re a seasoned speaker or totally new to the idea of teaching what you know, this program provides proven, best-in-the-industry strategies that will give you the confidence to add workshops to your business as a powerful way to attract clients.

  • You will receive everything you need to create the curriculum for your workshop, including templates for the worksheets, handouts or PowerPoint presentation that you’ll use during the presentation.

  • You’ll learn the secrets of soft-selling so that you will feel confident (and not awkward) making your offer.

  • You’ll also learn bonus tips like how to overcome fear of forgetting, how to market your workshops, and more!

And most of all, if what you do can really impact people’s lives, it is your moral obligation to tell them! This course will give you a pain free way to make sure you are putting yourself out there and making the difference in the world you were meant to make.

course curriculum
Getting Started 13:01
  • Welcome and Introduction
  • What You Will Learn in This Course
  • Why We Are Here
  • IMPORTANT: Workshop BLUEPRINT and Documents
  • IMPORTANT: Demonstration Documents
Using Speaking and Workshops to Soft-Sell Your Coaching Program 32:4
  • Shift Your Perception of Sales
  • Seeding: The Secret of Soft-Selling
  • Knowing Your Target Audience
  • Determining Your Target Market WORKSHEET
  • Types of Workshops
Determining What to Teach in Your Workshops 17:16
  • Teaching Your Expertise
  • Teaching Your Expertise WORKSHEET
  • Your Unique Personal Blueprint
  • Unique Personal Blueprint WORKSHEET
  • Achieving Your Goals
  • Achieving Goals WORKSHEET
  • Solving Client Problems
  • Solving Problems WORKSHEET
Crafting Your Workshop INTRODUCTION 34:20
  • TRAINING: Positioning Yourself
  • Workshop Introduction WORKSHEET
  • DEMONSTRATION: Positioning Yourself
  • Life Story Speech Template
  • TRAINING: Positioning Your Audience
  • DEMONSTRATION: Positioning Your Audience
  • TRAINING: Positioning Your Workshop
  • DEMONSTRATION: Positioning the Presentation (Why Are They Here?)
  • TRAINING: Positioning Your Offer
  • DEMONSTRATION: Positioning the Offer: Introducing the Big Picture (Sampler Platter)
  • DEMONSTRATION: Step 1) IDENTIFY: Identify Your Script, Your Identity, and Your Beliefs
  • DEMONSTRATION: Step 2) EMPOWER: Rewrite a More Empowering Story
  • DEMONSTRATION: Step 3) IMPLEMENT: Make Life Changes that Reflect Your New Story
Crafting Your Workshop BODY CONTENT 21:31
  • TRAINING: The Body of your Workshop (The Main Course)
  • Body of Workshop WORKSHEET
  • DEMONSTRATION: What You Will Learn Today
  • Life Story Movie Activity
  • DEMONSTRATION: The Beginning (The Background Story)
  • DEMONSTRATION: The Rising Action (Important Scenes)
  • DEMONSTRATION: The Climax (Turning Point)
  • DEMONSTRATION: The Current Story (The Falling Action)
  • DEMONSTRATION: The Ending (To-Be-Continued)
  • DEMONSTRATION: The Plot Summary
  • DEMONSTRATION: Important Things to Consider
Workshop CLOSING and Transition to the Sale 10:57
  • TRAINING: Closing Steps
  • Workshop Closing WORKSHEET
  • DEMONSTRATION: How to Apply This
  • DEMONSTRATION: The Offer Summary Sheet & Recap of WHY
  • Life Story Summary Sheet HANDOUT
  • DEMONSTRATION: What My Program Will Do For You
Important Workshop and Speaking Tips 46:40
  • Teaching with Learning As Your Goal
  • Time Planning and Staying on Track
  • Time Planning and Staying On Track WORKSHEET
  • Overcoming Fear of Forgetting (Memory Techniques) (Part 1)
  • Memory WORKSHEET
  • Overcoming Fear of Forgetting (Memory Techniques) (Part 2)
  • Marketing Self Hosted Workshops
  • Conclusion

meet your instructors

Joeel and Natalie Rivera

We are Joeel and Natalie Rivera—your soon-to-be coach trainers! (Yes, we’re married AND work together… 24 hours a day… and we LOVE IT!) Below we’ll tell you our story, briefly… the REAL story. The one that wasn’t always easy but that lead us PERFECTLY to this place of living out our life’s purpose and creating the thriving business (and the FREEDOM that comes with it) that we always wanted! 

We seek to ignite a revolution of personal freedom through entrepreneurship, empowering each individual to reach their potential and fulfill their life’s purpose.

 We are freedom junkies and serial entrepreneurs who empower INDIEpreneurs to create a purpose-driven business and fulfill their life’s purpose. We specialize in teaching people how to use their gifts to make money teaching what they know and love through life coaching and online courses. Joeel has a Master’s Degree in Counseling and Education and is currently completing his dissertation for his Ph.D. in Psychology, with an emphasis on happiness. 


In 2014, when we converted our print magazine into digital format, we found we could reach an exponential, worldwide market at a fraction of the time and cost. This inspire us to officially become INFOpreneurs. Then, in 2016 we received a proverbial “kick in the pants” to go “all-in” when Joeel fell ill after traveling overseas. Unable to leave the house, they continued to teach and empower others by turning their in-person workshops, speeches and coach training programs into online courses.

Start learning today

  • Taught by top instructors and coach trainers
  • Best value and price in the industry
  • 100% 30-day money-back guarantee
  • No degree or experience required

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