about this course

Are you an entrepreneur or independent contractor who wants to expand your business but doesn’t have a marketing budget?   

Are you starting out with a small or nonexistent email list and no established audience and you don’t know how to reaching your target market?   

Do you feel like a best kept secret who just needs that right partnership to unlock your success?   

If so, joint ventures may be just what you need to gain  immediate, direct access to a large number of your ideal potential  clients or customers.   

Joint ventures are like mini-partnerships when 2 or more individuals  or businesses collaborate on a specific project, by pooling resources,  talents, time and energy. Ultimately, both partners work together in  some capacity for mutual benefit. They agree to share the rewards, as  well as any risks. Unlike a business partnership, joint ventures are  short term collaborative projects.    

Joint ventures expand your reach by accessing a pre-qualified audience.   

Collaboration gives you the opportunity to co-create new products or  services by collaborating with partners who bring different competencies  or expertise to the table.   

JV partnerships are the most effective marketing strategy, whether you’re just starting up or you’re ready to take your business to the next level, and here’s why:   

• First of all, it’s free: In most cases, joint ventures don’t cost anything. Instead, you work together to generate sales and then split the profit.   
• You don’t need an audience to start with: If you have a  huge following and a big email list, great! But if you don’t that’s  okay too because you can establish a mutually beneficial partnership  with someone else that will expose you to their audience, which helps  you build your list.   
• It’s highly targeted marketing: You can  spend countless hours and money trying to identify and target your  specific market of ideal clients, or you can collaborate with someone  who already works directly with them—and get a warm introduction.   
• You get to leverage their credibility: People  do business with people or companies they know, like and trust, and by  partnering with someone who promotes you to their established following  who loves them, you benefit from the good will and trust they’ve already  developed. The benefit is that this warm-contact leads to much higher  conversion rates than paid advertising.   
• Plus, it’s scalable: You can work with as  many joint venture partners as you want—there are no limits! And, as you  increase experience with joint ventures, you’ll be able to reach higher  and higher into bigger, more established markets with more influential  partners.    

In this course you’ll learn everything you need to start doing joint ventures right away.   

• Explore different types of joint ventures, such as referrals,  trading, affiliates, interviews, cross-promotions, presenting, and  co-creating new products or services.   
• Learn best practices for networking to meet potential collaborators, including how to master your elevator pitch.   
• Build relationships, gain credibility, and develop content through interviewing experts as well as getting booked as a guest on podcasts, YouTube channels, radio and webinars.   
• Capitalize on the magic of leverage by having affiliates market your products for you, increasing your sales and freeing you to focus on doing what you love.   
• Use proven strategies for approaching potential partners in a way that expresses the benefits of working with you and eases any resistance.   
• Create a JV agreement and contract that sets  clear expectations for responsibilities, timeframes, money exchanges,  marketing, confidentiality, termination, and more.