Sales Psychology Course | Soft Selling & Ethical Sales Skill
Sell with heart, not with pressure. Learn how to connect with clients, understand what truly makes them say “yes,” and share your offer with confidence — without feeling fake, pushy, or salesy.
ABOUT THIS Sales Psychology Course
Feel awkward talking about what you do?
You're passionate about helping people. You know your work can change lives.
But the moment it’s time to talk about what you offer, your stomach drops, the words get stuck, and now everything is feeling fake, forced, or just… plain icky. And you’re stuck wondering why selling is the hardest part of your business…
Sound right? You’re not alone.
Many heart-centered entrepreneurs struggle with this at first.
But the problem isn’t you.
It’s that no one ever taught you how to sell in a way that feels natural, authentic, and empowering.
It is possible to talk with a potential client, and instead of freezing or rambling, you can feel relaxed, confident and focused on them – not on trying to “sell”.
It’s possible to have the conversation flow naturally towards how you can help them…
And instead of hesitation, see their eyes light up as they say, “This is exactly what I need.”
No tricks.
No pressure.
Just connection, trust and a genuine, “yes”.
That's the power of understanding sales psychology — and knowing how to sell with heart.
"Great content. Each topic is explained in simple terms, examples of behaviour patterns and actions to take to resolve the issue. Taking lots of notes and have already implemented some of the solutions. Especially like the advice of breaking things into manageable, smaller steps."
- Erica B.
"I absolutely love these topics covered in this course. Everyone should learn how to set their own boundaries and learn how to check in with themselves for self-care. Learning how "to help ourselves first" has been an eye-opening experience, especially as someone who has been a helper and people-pleaser my whole life. This course is full of incredibly empowering tools for boundary setting, confidence-building, and mental/physical well-being that I'll be using every day. These lessons are important for dealing with not ourselves but also all of the relationships we have with our family, friends and others."
- Casey M.
"I just love their teaching/coaching style, so personable and upbeat.
I have completed four courses now and I can't wait to take four more!!
Bliss be with you always..."
- Travis F.
What you'll learn in this Sales Psychology Course
You don't need a sales script. You just need to understand how people really make decisions and how to guide them there. That’s what you’ll learn inside Sales Psychology + Secrets of Soft-Selling.
This isn’t just another sales tactics course.
It’s a deep dive into the psychology of buying decisions and how to build trust and inspire action without ever feeling salesy. If you’ve ever wished sales could feel easier, lighter, and more aligned with who you are, this Sales Psychology Course was made for you.
- How to identify the 3 types of buyers — and what each one needs to hear before they say “yes”
- How to naturally “seed” your offer into conversations without feeling awkward (soft-selling magic)
- 5 powerful principles of persuasion — used ethically, not manipulatively
- How to apply the Foot-in-the-Door and Door-in-the-Face techniques to guide clients toward a decision
- The "That's Not All" technique — a simple shift that can increase how often people say yes
- How to build trust and connection — so that when you make an offer, it feels like the obvious next step
You’ll walk away with the psychology, the strategies, and the confidence to turn conversations into clients — without pressure or gimmicks.
Sales Psychology Course CURRICULUM
This course is for you if...
- You’re a coach, service provider, or heart-centered entrepreneur who loves what you do — but struggles when it’s time to talk about it.
- You want selling to feel like a natural, empowering part of your conversations — not a necessary evil.
- You’ve ever felt awkward, pushy, or fake when making an offer (and wished there was a better way).
- You’re ready to understand what truly drives client decisions — and how to inspire action authentically.
- You’re ready to understand what truly drives client decisions — and how to inspire action authentically.
- You want to grow your business by building real trust and connection — not using pressure tactics.
Your certification awaits you
Upon course completion, you'll receive an official digital (PDF) certification as well as the option to request a printed certificate and/or CPD/CEU credits through the CPD Standards Office.
Meet Your Instructor
Joeel A. Rivera, M.Ed. is co-founder of Transformation Academy and a powerful catalyst for turning pain into purpose. He is a visionary entrepreneur and former psychology professor who infuses business with emotional intelligence and unlocks creative possibility.
His mission is to empower leading-edge entrepreneurs, leaders and life coaches to master their mindset and create a purpose-driven life and business so they can monetize their passion and live life on their terms.
See what our students are saying...
THE CERTIFICATION IS PERFECT FOR YOU IF:
- Desire to make a meaningful difference in other people's lives
- Are ready to be a change-maker and force for transformation
- Want to learn a variety of skills you can apply to your every day life
- Appreciate a straight-forward, info-packed, done-for-you learning experience
- Enjoy learning at your own pace and want to get started quickly
You can't go wrong with our
"I Love This Training" Guarantee!
We know there's no way you're truly able to decide if a course or certification program is right for you until you actually get inside.
So today, we're not asking you to decide if this the perfect program for you.
We're inviting you to take a look around and assess whether the information our experts have laid out for you is worth your time and attention.
At the end of the day, we value your transformation over profit.
Yes, we're extremely confident that this training will transform your life just the way it's transformed the lives of over 700,000 students across the globe.
But if for any reason -- whether it's in 30 minutes or in 30 days -- you decide this course isn't for you, simply send us an email within 30 days of your purchase and we'll refund you right away.
No questions asked, no explanation needed, no monkey business.
Sales Psychology Course | Soft Selling & Ethical Sales Skill
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