Side Hustle Business Startup

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Make more, work less, startup a side hustle or business so you can get paid doing what you love and quit your job!

Taught by Joeel & Natalie Rivera

What you will learn

Select the RIGHT side hustle
Feel confident
Know exactly what steps to take
Launch a side hustle or startup
How to market and grow your side business

skills you will gain

Generating Ideas for Your Side Hustle Selecting Your Side Hustle Master Your Mindset Getting Prepared Getting Started Execution Improvement and Expansion Marketing Tips
100% online course
Start instantly with lifetime access
Accredited Course
Accredited by internationally recognized Continuing Professional Development Standards Agency (Provider No: 50134)
Work at your own pace
From Beginner to Advanced
No degree or prior experience required
Subtitles: English

Praise for Transformation Academy

about this course

  • Are you tired of feeling stressed about your finances?
  • Do you wish you didn’t feel dependent on someone else for a paycheck?
  • Do you wish you could provide more for those you love?
  • Do you wish you could make money doing what you love?

We understand… we both started our first side hustles because we wanted more out of life.

In fact we got tired of living paycheck to paycheck and feeling like we were trapped. We hated that we had to stress about whether or not we could afford to buy something or do what we really we wanted. 

We believe self-employment is the ultimate form of empowerment, and we want to empower YOU to take back control of your money, your life, and your freedom! 

We are joeel and Natalie Rivera. We’re serial entrepreneurs who have started businesses including:

  • Photography company

  • Import business

  • Holistic virtual office center

  • Adolescent coaching center for at risk youth

  • Book publishing company

  • Magazine

  • Life coach training institute

  • Conferences, festivals and speaking

  • Online course academy

The real transformation happened for us when we realized that we could have an idea, research it and launch it and make more money in a week than we made at our job in a month. We have created over a dozen side hustles in over 2 decades, and we used what we learned to escape the rat race and build a thriving business that allows us to live life on our terms. And now we’re teaching everything we’ve learned to you.

Now is the perfect time to create a side hustle. Technological advancements have made it fast and easy to create and market a business or plug into existing money-making side-gigs. 

There’s a new business guru popping up every day—but the problem is there is SO MUCH information being thrown around about how to make money or start a business. And, worse, a lot feels so complicated and overwhelming… like raising capital and managing employees… and it sounds expensive and time consuming! But, what if making money on your terms, doing what you love, didn’t have to be so hard—well, it doesn’t! 

There are literally hundreds of ways you could start making money TOMORROW in your spare time… 

… and if you want to go beyond just making some extra cash, you can use proven processes for growing your side hustle into a business that can replace your job and give you the freedom to love your life again.

In this course, we’ll teach you everything you need to know in order to:

  • Choose the right side hustle idea for you and flesh out how to launch it

  • Find time, stay motivated, and start quick

  • Hack productivity, automate, and scale your business

The best part about creating a side hustle NOW is that entrepreneurship is the future of employment. With all of the changes happening in the world due to rapid technological growth, we are moving to a gig economy. While our grandparents’ generation had 1 job in their lifetime and our parents had an average of 5 jobs, it is projected that our children will have 5 at a time—and most not as an employee. Don’t wait to see if your industry is going to change dramatically in the next 10 years, start taking back control of your finances and your life NOW by learning how to play the game of entrepreneurship. 

Self-employment is the ultimate form of empowerment, so we are excited to see you in the course!

course curriculum
Generating Ideas for Your Side Hustle 41:59
  • Introduction to Hustling
  • Generating Ideas for Business Startups
  • Idea Strategy 1: Start with You
  • Idea Strategy 2: Piggy-backing on Trends
  • Idea Strategy 3: Scratch Your Own Itch
  • Idea Strategy 4: Probing for Pain
  • The Power of Brainstorming
  • Brainstorming
  • The Secrets of Research
  • Getting It on Paper (or a Napkin)
  • F the Business Plan
  • Side Hustle Business IDEAS & Resources
  • IDEAS Services-Get Paid to DO What You Love
  • IDEAS Local Gigs and Work from Home
  • IDEAS Sell or Rent Your Stuff or Space
  • IDEAS Sell Tangible Stuff Online
  • IDEAS Make Money off Information Products Online
  • IDEAS Art, Design, and Creative Side Hustles
  • IDEAS Make Money with Your Car (or Other Vehicle)
  • IDEAS Make Money in Your Spare Time (or Doing What You Are Already Doing)
  • Additional Resources
Selecting Your Side Hustle 30:54
  • Assessing Potential
  • Potential Assessment
  • Making It Official: Selecting Your Side Hustle
  • Making It Official Worksheet
  • Setting Your Price
  • Setting Your Price
Master Your Mindset 34:50
  • Getting Out of the Mental Rut of Limitation
  • The $200 Challenge
  • Mastering Your Money Mindset
  • Finding Time for Your Side Hustle (Yes, You Have It)
  • Finding Time Worksheet
  • Fail Fast, Fail Often
  • Whats the Point?
  • What is the Point?
  • The Power of Pain and Pleasure
  • The Power of Pain and Pleasure
Getting Prepared 26:52
  • Understanding Your Customers
  • Understanding Your Customers
  • Making It Legit
  • The Money Game
  • Social Proof and Credibility
  • The Legal Stuff
  • The Money Game Making It Financially Viable
  • The Legal Stuff
Getting Started 38:31
  • How to Reach Your Customers
  • Reach Your Customers
  • Expressing Your Message
  • Expressing Your Message
  • BONUS Elevator Pitch Worksheet
  • Resourcefulness Developing an 'I'll Figure It Out' Attitude
  • Identifying What You Need
  • Creating a Workflow
  • Show Me the Money
Execution 23:42
  • Countdown to Launch
  • Setting Goals and Creating an Action Plan
  • Goals and Planning Worksheet
  • Testing and Assessment
  • Follow-Up and Follow-Through
Improvement and Expansion 41:43
  • Productivity and Automation Hacks
  • Creativity: Thinking Bigger and Being More Clever
  • Outsourcing (and Other Resources)
  • Resources
  • Doing Something Every Day
  • Dealing with 'No' and Leveraging 'Yeses'
  • The $1,000 Challenge
  • Knowing When to Quit
  • Questions to Answer Before Quitting Your Job
Marketing Tips 17:18
  • Leveraging Others’ Customers
  • Asking for Referrals
  • Urgency and Calls to Action
Wrap Up and What's Next? 03:06
  • Congratulations

meet your instructors

Joeel and Natalie Rivera

We are Joeel and Natalie Rivera—your soon-to-be coach trainers! (Yes, we’re married AND work together… 24 hours a day… and we LOVE IT!) Below we’ll tell you our story, briefly… the REAL story. The one that wasn’t always easy but that lead us PERFECTLY to this place of living out our life’s purpose and creating the thriving business (and the FREEDOM that comes with it) that we always wanted! 

We seek to ignite a revolution of personal freedom through entrepreneurship, empowering each individual to reach their potential and fulfill their life’s purpose.

 We are freedom junkies and serial entrepreneurs who empower INDIEpreneurs to create a purpose-driven business and fulfill their life’s purpose. We specialize in teaching people how to use their gifts to make money teaching what they know and love through life coaching and online courses. Joeel has a Master’s Degree in Counseling and Education and is currently completing his dissertation for his Ph.D. in Psychology, with an emphasis on happiness. 


In 2014, when we converted our print magazine into digital format, we found we could reach an exponential, worldwide market at a fraction of the time and cost. This inspire us to officially become INFOpreneurs. Then, in 2016 we received a proverbial “kick in the pants” to go “all-in” when Joeel fell ill after traveling overseas. Unable to leave the house, they continued to teach and empower others by turning their in-person workshops, speeches and coach training programs into online courses.

Start learning today

  • Taught by top instructors and coach trainers
  • Best value and price in the industry
  • 100% 30-day money-back guarantee
  • No degree or experience required
  • Official certificate & logo upon completion

Frequently asked questions