The Coaching Business School - Stage 2

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EARLY BIRD ENROLLMENT HAPPENING NOW!

Design A Signature Program That's Ready To Sell And You're Proud to Share

A LIVE 8-week group coaching program for current and aspiring life coaches who are ready to package your brilliance into a signature group offer that’s aligned, irresistible, and ready to launch.

$197 $597

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CLASS STARTS MAY 2025

Step into the coach you're destined to be.

Our immersive 8-week training and certification experience is crafted for confidence and designed to unleash your inner coach.

100% Online Courses + Meetings

Small group + practice pods

Beginner to Advanced

Are you tired of...

  • Stumbling when someone asks, “So… what kind of coaching do you offer?”
  • Feeling like a fraud because your offer changes every week?
  • Awkwardly posting on social media, hoping something lands — but nothing gets clients?
  • Dreading discovery calls because you don’t know how to talk about your offer with clarity?
  • Undercharging because deep down, you’re not even sure what you're selling?
  • Feeling invisible in a crowded coaching space because your message sounds like everyone else's?
  • Spending hours making Canva graphics… instead of actually coaching?

You’re a coach. You’re here to help people change their lives. But if you can’t clearly explain what you offer, it’s nearly impossible to enroll clients. (And don't even tell us that you sell, "coaching" 😉)

So many passionate, heart-led coaches are stuck in the same quiet struggle. They’ve taken the courses. Got the certification. Maybe even coached a few people.

But without a compelling answer to the most important question, “What do you offer?” ....
They hesitate to post. They fumble on discovery calls. They feel like a fraud when someone asks what they do. And deep down… they wonder if they’re cut out for this at all.

Here’s the truth most business “experts” won’t tell you: If you don't have this answered, no amount of marketing will help you.

What you need an is an offer you believe in — one that reflects your gifts, serves your people, and makes it easy to say: “Here’s the transformation I offer.”  

That’s why we created Signature Program Builder. A guided group program to help you finally craft, package, and present a transformational coaching offer — with total clarity and confidence — and makes it easy for your clients to say, "Sign me up!"

Stage 2 of The Coaching Business School

INTRODUCING THE

Signature Program Builder Live Program

The Signature Program Builder is a guided group experience that helps you turn your skills, story, and calling into a transformational coaching package you’re excited to offer and confident to sell. Whether you’re just starting out or reimagining your niche, this program will help you get out of your head and into action.

In just 8 weeks, you will walk away with a clear, compelling, and aligned offer — and the tools to start enrolling clients right away.

  • Get crystal clear on your ideal client — and speak their language
  • Map your coaching process from start to finish
  • Craft your Signature Coaching Package that reflects your gifts and values
  • Write magnetic marketing copy without sounding salesy
  • Get simple tools and create a 1-page website you’ll actually use to enroll clients
  • Step into confidence as a coach with something real to offer

Even if....

You’ve never chosen your niche... or changed it niche five times already...
👉 You’ll finally land on an offer that’s clear, cohesive, and built to evolve with you.

You hate “selling” and marketing feels icky…
👉 You’ll learn how to talk about your coaching in a way that’s real, resonant, and never pushy.

You’re brand new and don’t think you’re ready…
👉 You don’t need a full website, big list, or years of experience. You need a clear offer and a way to share it — and we’ll walk you through every step.

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"Thanks to this program, I've turned into a confident and calm coach that gets transformational results for my clients." - Adam B.

Benefits You Can Expect, Starting Day 1

8 Weeks of Training

Our 8 week roadmap will help unearth a new layer of your coaching offer, scalability plan and marketing copy. Take the course content at your own pace and join the live training sessions for additional instruction and Q&A with TA Head Coach, Kimberly Rich. 

Community + Coaching Pods

Here, you don't just learn – you do. Each week, you'll meet with your coaching pod to  work through the course content + get feedback on what you're creating. You'll also be able to meet other coaches in training and harness the community's collective knowledge!

Support Between
Sessions

Feel stuck or have a question? Get unblocked by posting your question in our private community and discussion spaces so you can  help from your Head Coach and fellow coaches!

Lifetime Access to Weekly Call Recordings

Every live session will be recorded and stored for your convenience. Plus, you'll have lifetime access to all of your course content. Revisit anything you need to at any point in your coaching career. They are yours forever, ensuring you always have a well of knowledge to draw from.

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"I feel so much more
connected and confident. Because of the accountability, I’m making progress in my business I just wouldn’t have without this group!" - Emily J.

DIVE INTO THE CURRICULUM

Explore the Path to Crafting a Perfect Coaching Offer

Own Your Identity & Know Your People

Build the foundation for a purpose-driven offer.

  • Clarify your unique coaching identity, style, and strengths
  • Get clear on your niche and ideal client (beyond surface-level avatars)
  • Identify the transformation you're here to guide

Map Your Client Transformation

Turn your natural coaching process into a clear client journey.

  • Define the before-and-after transformation your clients experience
  • Break your method into phases or milestones
  • Craft a simple Signature Framework that gives your coaching structure and clarity

Design Your Group Coaching Program

Package your framework into a transformational group experience.

  • Choose the best format and delivery for your group program (live, hybrid, cohort-based, evergreen)
  • Decide on number of sessions, weekly themes, call structure, and support elements
  • Set your price, bonuses, and capacity — without second-guessing
  • Make your offer scalable without sacrificing connection or impact

Write Aligned, Heart-Centered Messaging

Learn how to talk about your offer in a way that resonates — and sells.

  • Write your program promise, elevator pitch, and detailed offer description
  • Identify your offer’s “hook” — what makes it both compelling and different
  • Practice describing your offer with clarity and conviction

Build Your 1-Page Enrollment Website

Create a simple and functional sales page — even if you’re not “techy.”

  • Build a high-converting 1-page website that shares your program and sets you up to collect payments or applications
  • Feel confident sending people to your site to learn more and sign up

Live Training Schedule

LIVE TRAINING is on Wednesdays at 2pm EDT and run 60-90 minutes. One exception to this is during Week 8 where the call is on Tuesday.

All of the sessions will be recorded so you can watch the replay for anything you miss.

Your weekly group coaching pods will be hosted separately and you'll have the opportunity to pair with people who are available in similar timezones and coordinate a meeting time that works best for you.

Weekly Training Dates:
- Week 1: July 23rd at 2pm ET
- Week 2: July 30th at 2pm ET
- Week 3: August 6th at 2pm ET
- Week 4: August 13th at 2pm ET
- Week 5: August 20th at 2pm ET
- Week 6: August 27th at 2pm ET
- Week 7: September 3rd @ 2pm ET
- Week 8: No Call; Implementation
Week 9: September 17th at 2pm ET

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"I loved the practicality and straightforwardness of the program, from the basics to full blown implementation. Every detail was great!” - Christina S.

HOW WE ROLL

The Signature Program Builder group program is the right fit for you if –

You’ve been saying “I’m a coach,” but can’t clearly explain what you actually do — and it’s keeping you from confidently showing up or attracting clients.

You’ve tried creating offers before... but they felt vague, scattered, or hard to sell — and you’re craving something that finally feels aligned and professional.

You know you’re meant to run groups and scale, but the “how” feels overwhelming — from call structure to tech to pricing, you just want a plan that works.

You want to stand out without shouting or pretending to be someone you’re not — and create a program that reflects your voice, values, and vision.

You’re tired of spinning in circles — niche worksheets, Instagram tips, random PDFs — with nothing to show for it. You’re ready to go all in and actually launch.

You dream of a coaching business that’s clear, confident, and client-ready — not someday, but now. You're just waiting for the right guidance to make it real.

Meet Your Coach - Kimberly Rich

Hi! My name is Kimberly Rich, and I’m the head coach for the upcoming Signature Program Builder Live Program!

Each week, I’ll be there on Zoom, and in the Facebook Group to answer your most burning questions, assure you that you ARE in fact worthy and capable of your dream, and ensure that we’re all having fun in the process.

I’ve been a life and business coach, podcaster, speaker and retreat host since 2015. Let’s just say, I’ve seen it all, and made every mistake in the book. I’ve also seen that when you actually utilize the tips provided in the Life Coach Business Masterclass, and combine it with real-time coaching, and a supportive community, anything is possible.

I look forward to working with you in the coaching group!

NOTE: Group coaching program facilitated by TA Coach Kimberly Rich. Courses taught by Joeel + Natalie Rivera.

What Coaches Like You Have to Say About Our Live Group Programs

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Kimberly is an amazing person and instructor. The people I have met and what I learned in this course have been invaluable. 
- Alberto H.

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Being in a container with so many other beautiful, supportive, encouraging, heart-centered souls confirmed experiences like this are so needed in the world. 
- Amber R.

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I gained so much insight and inspiration with how I want to help others. The group dynamic and Kimberly's leadership has made ALL the difference.
- Amy E.

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This program helped me clarify and accept my strengths, talents and passions while shedding things that no longer serve me. This has been such an empowering journey. Learning from Kimberly each week is fun and insightful. The pod calls added so much value to the process - I constantly felt supported.
- Laura M.


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Kimberly brought the energy, information, truth, inspiration and encouragement. Plus, the warm fuzzy connection of the pods kept me going in between training sessions. I feel more confident and capable as a coach. I have created friendships I know will continue beyond this program!
- Elizabeth B.

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I'm so grateful for Kimberly and her amazing ability to teach but also bring out the best of those who are here. She shared not just her knowledge, but she also shared herself.  This allowed me to get so much more from the program than I would have otherwise.
- Christie H.

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Now, I feel like I have right coaching tools and like I have discovered even more aout myself in the process.
- Coach Kelly

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Kimberly an exceptionally adept facilitator. She takes her work so seriously and keeps a light heart. She's so sensitive to giving individual attention to individual clients.
- Bernadette

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Kimberly is a phenomenal faciliator and I've grown in confidence and clarity and I feel ready to make my coaching dream a reality.
- Leyanna

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"I'm ready to get it on now and make the difference I was put here for." - Chris R.

Stage 2 of The Coaching Business School

Ready to Turn Your Calling Into a Clear, Client-Ready Offer?

WHAT'S INCLUDED:

90 minutes of weekly LIVE VIP group coaching for 8 weeks ($3600 Value)

Ongoing support in a private online Community ($499 Value)

Signature Program Builder Courses ($599 value)

Coaching Pods for Accountability & Masterminding ($999 Value)

LIMITED TIME BONUSES:

BONUS: Online Course Revolution ($50 Value)

BONUS: Startup 101: Fundamentals for Starting a New Business ($50 Value)

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"I
loved this program! I was able to get clear on what I uniquely offer. Lots of great practice for helping turn your passion for helping others into a viable business. And for the price, it's a pretty tough offer to beat!" - Patrick M.

You can't go wrong with our

"I Love This Training" Guarantee!

We know there's no way you're truly able to decide if a program is right for you until you actually get inside.

So today, we're not asking you to decide if this the perfect program for you. 
We're inviting you to take a look around and assess whether the information our experts have laid out for you is worth your time and attention.

At the end of the day, we value your transformation over profit.

Yes, we're extremely confident that this training will transform your life just the way it's transformed the lives of over 700,000 students across the globe.

But  if for any reason -- whether it's in 30 minutes or in 30 days -- you decide this program isn't for you, simply send us an email before the 8-week program ends and we'll refund you right away.

No questions asked, no explanation needed, no monkey business.

The answers to your questions