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Laser target your marketing strategy, identify and attract your ideal clients, and find a profitable niche!

Taught by Joeel & Natalie Rivera

What you will learn

Know exactly who your ideal clients are
How to reach your ideal clients
Get to work with the people you truly enjoy
Gain exclusive insight into what your target market truly want
Develop raving fans
Niche marketing with less cost and effort

skills you will gain

Defining Your Tribe Finding Your Tribe
100% online course
Start instantly with lifetime access
Accredited Course
Accredited by internationally recognized Continuing Professional Development Standards Agency (Provider No: 50134)
Work at your own pace
From Beginner to Advanced
No degree or prior experience required
Subtitles: English

Praise for Transformation Academy

about this course

Learn the secret key to effective target marketing and FIND YOUR TRIBE!

Getting to know your tribe is one of the most powerful things that you can do for yourself and your business. Understanding your niche, your target market, and your ideal clients is the key to marketing your business effectively. But embracing your core TRIBE of raving fans is the key to your business’ success!

All of our online courses are completely virtual! They consist of video instruction, with instructors Joeel and Natalie Rivera, as well as downloadable and printable PDF handouts and activities. Our courses are highly interactive and fun! Complete this program from anywhere in the world and at your own pace (and even in your pajamas if you want to!).

Below are common symptoms of NOT targeting your tribe properly:

  • Feeling stuck pulling from the same small, local market
  • Having minimal or no business generated from online, website or social media marketing efforts
  • Having low enrollment in programs or low sales volume
  • Spend the majority of your time trying to reach people, with little results

Once you identify and reach your tribe:

  • You know exactly who your clients are and how to reach them
  • You get to work with the people you truly enjoy
  • You get exclusive insight into what your ideal clients truly want so you can better meet their needs
  • You develop raving fans that support you and market your business FOR you
  • Your marketing is more effective with less cost and effort

If you are going to take the time to invest in creating a website, emails, videos, newsletters, products and programs for your target market…. don’t you think it’s a good idea to understand who they are?

If you don’t define your tribe…How much time, money, and energy might you waste guessing???

Stop wasting your time trying to convince people to want what you have to offer… and stop neglecting the ones that are eager to work with you!

Stop wasting your money on ineffective marketing strategies that target too broadly or target the wrong market.

Marketing isn’t about having the right message, it’s about COMMUNICATING the right message to the right AUDIENCE.

What am I going to get from this course?

  • Know exactly who your ideal clients are and how to reach them
  • Get to work with the people you truly enjoy
  • Gain exclusive insight into what your target market truly want so you can better meet their needs
  • Develop raving fans that support you and market your business for you
  • Your niche marketing becomes more effective with less cost and effort

And, how are you going to do this?

We’re going to help you:

  • Identify your tribe—your ideal target market—and turn them into raving fans
  • Test your niche to see if it’s profitable
  • Determine where to find your tribe members, both in person and online
  • Develop powerful collaborative relationships that get you direct access to your tribe

Who is this course for?

  • Entrepreneurs
  • Small business owners
  • Life coaches
  • Independent contractors
  • Practitioners or service providers
  • Anyone wanting to improve their marketing and identify their target market or niche
course curriculum
Getting Started 13:22
  • Introduction to Target Marketing FREE PREVIEW
  • What is a Tribe? FREE PREVIEW
  • What Is a Tribe
Defining Your Tribe 24:11
  • Defining Your Tribe
  • Defining Your Tribe
  • Market Research
  • Market Research
  • Testing Your Niche
  • Testing Your Niche
Finding Your Tribe 43:08
  • Finding Your Tribe IN PERSON
  • Finding Your Tribe In Person
  • Find Your Tribe ONLINE
  • Finding Your Tribe Online
  • The Power of Referral Partners
  • Referral Partners
  • Contacting Referral Partners
  • Reaching Out to Referral Partners
What's Next 03:37
  • Action Steps to Connect to Your Tribe
  • Action Steps

meet your instructors

Joeel and Natalie Rivera

We are Joeel and Natalie Rivera—your soon-to-be coach trainers! (Yes, we’re married AND work together… 24 hours a day… and we LOVE IT!) Below we’ll tell you our story, briefly… the REAL story. The one that wasn’t always easy but that lead us PERFECTLY to this place of living out our life’s purpose and creating the thriving business (and the FREEDOM that comes with it) that we always wanted! 

We seek to ignite a revolution of personal freedom through entrepreneurship, empowering each individual to reach their potential and fulfill their life’s purpose.

 We are freedom junkies and serial entrepreneurs who empower INDIEpreneurs to create a purpose-driven business and fulfill their life’s purpose. We specialize in teaching people how to use their gifts to make money teaching what they know and love through life coaching and online courses. Joeel has a Master’s Degree in Counseling and Education and is currently completing his dissertation for his Ph.D. in Psychology, with an emphasis on happiness. 


In 2014, when we converted our print magazine into digital format, we found we could reach an exponential, worldwide market at a fraction of the time and cost. This inspire us to officially become INFOpreneurs. Then, in 2016 we received a proverbial “kick in the pants” to go “all-in” when Joeel fell ill after traveling overseas. Unable to leave the house, they continued to teach and empower others by turning their in-person workshops, speeches and coach training programs into online courses.

Start learning today

  • Taught by top instructors and coach trainers
  • Best value and price in the industry
  • 100% 30-day money-back guarantee
  • No degree or experience required
  • Official certificate & logo upon completion

Frequently asked questions