The Profitable Coach Podcast
EPISODE 33:
How One Artist Turned Her Creative Business Into a Coaching Career
Ft. Chanelle Jefferson
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How using Healing Through Art & retreats Led to Coaching Success
What you’ll learn in this episode:
- How surrendering to her work allowed Chanelleto supporting her customers on their healing journey.
- How to identify your zone of genius.
- How to test your own intuition.
- Why creating a community was a powerful business decision for Chanelle.
- Tips for filling your retreat experiences.
Jump Ahead:
2:48 - Chanelle's Artistic Journey.
03:42 - Healing Through Art: Chanelle talks about supporting people on their healing journeys and how her art facilitates this process.
07:48 - Growing community through hosting retreats
09:03 - Strategies for attracting participants to your retreats and creating meaningful experiences.
09:54 - The importance of authenticity and personal connection in building a coaching business.
08:48 - Tips for Hosting Successful Retreats: Advice on collaborating with others and creating a supportive environment at retreats.
11:51 - Learning from Failures: Chanelle shares her experiences with unsuccessful events and the lessons learned.
13:56 - Discovering Your Coaching Niche: Understanding the importance of recognizing your natural talents and incorporating them into your coaching business.
15:00 - Attracting and Deepening Client Relationships: Strategies for organically connecting with potential clients and building relationships.
20:08 - The importance of following one's intuition in making business choices.
22:07 - The importance of authenticity in marketing efforts to attract the right clients and customers.
23:54 - Chanelle's Retreat Experience with Mismatched Clients: A story about learning from a retreat experience with clients who were not the right fit.
25:17 - Applying Coaching Strategies to Art Business
27:08 - Finding Expanders and Community Support: Chanelle shares how she finds inspiration and support from communities outside the art world.
29:15 - The Power of Saying No to Misaligned Clients
30:57 - Chanelle's Growth and Expansion Strategies
31:55 - Learning from Failed Attempts
About Our Guest
Chanelle Jefferson
Chanelle Jefferson is a contemporary artist, entrepreneur and Energy, Mind and Emotions Practitioner born and based out of the South Shore of Nova Scotia. She is recognized for her use of lines throughout her work as well as the spaces she creates for meaningful and conscious connection.
Her subject matter focuses on themes that connect nature, everyday observation and healing through her use of blind contour methods. She creates her line drawings without looking at the paper as a daily practice of meditation and mindfulness.
Chanelle's work helps its viewers connect with their heart while reminding them to slow down and discover the beauty within the mundane.
She is a graduate of Concordia University (Montreal, QC) with a BFA in Studio Arts and a minor in Environmental Geology (2021), author/illustrator of My Nova Scotia Cookbook (2018) and host of the yearly, Ordinary Awe retreat.
Her work is held within the private collections of Pete Luckett and the MacKay-Lyons family. Jefferson's work has recently been shown at Museo Bellini (Florence, Italy).
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